Camel aims cigarette packs at trendy Williamsburg neighborhood in Brooklyn, NY.
http://www.nydailynews.com/ny_local/2010/11/12/2010-11-12_camel_aims_cig_packs_at_hipsters_in_wburg.html?r=new
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Public Value: Cessation Adults & Teens - Tobacco use is the single most preventable cause of death. Individuals who participate in a tobacco cessation class are more likely to increase their success rate. This results in immediate and long term health benefits for the individuals, as well as helping to reduce Pennsylvania's annual public health care cost of $5 billion dollars.
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